Monday, December 14, 2009 By: Rachel
TwinFish design the Foreign Office Ski Safety campaign
TwinFish were commissioned by the Lyon Consulate to design a poster campaign targeted at young British tourists warning them of the dangers of alcohol consumption at high altitude and the need to be properly insured on the slopes.
The posters, flyers and beermats will be seen in all the Alpine resorts this winter as well as in airports, train stations and on ferries.
The new FCO youth campaign will target all young travellers including those on package holidays, weekend breaks, gap year travels, adventure or activity holidays and honeymoons. Working with travel industry partners, youth organisations and other concerned bodies, the campaign aims to deliver ten key tips for safer, more enjoyable travel.
Press realeases : The Times Online
TimesOnLine
The Guardian
article 2 The Guardian
Le Dauphine Libéré
REUTERS
Le Progrès
