CTI Biotech’s vision is to become world leader in personalised medicine. Their pioneering innovations and A class team of researchers mean that this vision is a not only applaudable but a distinct possibility in the near future. However the task of attracting investors and explaining the content of their work was proving difficult due to their wide target base and the complexity of the subject matter.
We helped them by animating a series of workshops which enabled the leadership team to clarify their structural objectives resulting in the creation of 3 poles of expertise. CTI Pharma (for their pioneering innovations in oncology, human cell bioassays and contract research), CTI Skin (a new strategic branch of bioprinting and open lab services for the cosmetic and dermatology industries) and CTI Biosourcing (an internationally renowned biobank of human cells for research and drug testing).
The visual corporate identity was redesigned using feedback from the workshops which also coined the corporate baseline “Visionary Science”. A full style guide has since been produced to enable clear communication in English, French and Japanese across all the poles of expertise. Added tools such as brochures, product sheets, presentations along with a temporary website were also included in the design package.