INFORM & IMPACT
For the new 240 page MW catalogue we worked with the client to produce photography and technical illustrations that put the product in the limelight without exploding the budget. Several brands are presented in the same catalogue so these were segmented into different user areas to make it easier for architects to find the type of lighting they were looking for. Each range is labelled and coded, and icons are used to facilitate product comparison. A selective varnish on the 8 page 400g gatefold cover makes it impossible to discard this catalogue … until of course the new one arrives !
