In 2013 EML – the executive learning division of EMLYON Business School, asked us to come up with ideas for their new brand image. A series of photos of miniature people enacting the role of the entrepreneur in a very large scale world were produced using the skills of a local photographer. The miniature people were put into situations where they had to show their bravery, their flair and their leadership in what could only be described as a world of oversized problems.
A 40 page style guide for web and print included bespoke icons for new product lines, new colour pallets and typographic guidelines for everything from web banners to exhibition stands.