Laurent & Charras are a highly reputable firm of intellectual property advisors, patent engineers and attorneys based in several locations across France. They are also internationally active and were looking to redesign their website. Rather than add some cosmetic flourishes we worked with the team of partners to look at their key differentiating factors during two half day workshops. The result was a series of original portraits using the skills of the photographer Christophe Pouget and a brand new site architecture focussing on their key asset – the L&C team !
The graphic style guide was then updated and new printed documents were produced to support the commercial drive in both English and French. Chinese and Japanese are next on the cards…