Total rethinking of the Maïa Group’s visual identity in line with its 2020 strategy which included a gentle redesign of the corporate logo, creation of 4 divisional logos and 11 company logos. All this was tied into a coherent colour scheme, with specific and meaningful graphic elements with clear guidelines for their use. The challenge was to create a strong group identity whilst permitting each of the poles with very diverse activities to express themselves individually. The project included a full business document package and advice for digital/web adaptation.
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