New conceptual ID for a start up in the Rhône-Alps region. The key words that emerged from the pre-design workshop were quirky, creative, and sporty. These are beers for someone who appreciates quality and authenticity but doesn’t take himself too seriously. A lover of mountains, adventure and wide open spaces and the freedom to choose only the best.
A retro-futurist design approach was adopted for the label design mixing history, tradition and sport with a colourful geometric twist. The brand will embody all of this with its quality ingredients and refreshing blends aimed at the ski tourist and artisanal beer connoisseur.